For a while now, I’ve been seeing the action figure company INART absolutely knocking it out of the sixth-scale ballpark with their dolls.
I saw their Paul Atreides (Dune) figure and thought it was an absolute masterpiece. Maybe it’s just their product photography, but he looks amazing.
They also released The Lord of the Rings and The Hobbit sixth-scale figures, and, unlike with Dune, I am a huge fan of the Peter Jackson iterations of both LOTR and The Hobbit. The Hobbit was fun and entertaining, and it’s always a treat to see Galadriel (and Radagast), which is why I’m also a fan of Amazon’s Rings of Power. However, I’m not that big a fan to buy these action figures, which admittedly are leaps and bounds so much better than Asmus’s version (at least their earliest figures).
And then, bam. I saw her.

At the time of writing (November 2, 2025), I’m already too late to preorder the 1/6 scale Dawn of Justice (also known as Batman vs. Superman) Wonder Woman figure from INART’s website. The figure itself is a few dozen dollars cheaper than on other sites, but I’m not sure what INART’s US shipping fee and policies are, especially now with the tariff volatility. However, she’s still available on other websites.
My Wonder Woman shelf is already fully stocked with all Hot Toys’ Gal Gadot’s outings as Diana, including the very elusive WB100 action figure that scalpers are now selling for twice its original price.

The question remains this: is INART poised to usurp Hot Toys’ practical monopoly when it comes to licensed intellectual properties (IPs)?
| Attribute | Hot Toys | INART |
|---|---|---|
| Founder | Howard Chan | Viper |
| Year of establishment | 2000 | 2022 (a subsidiary of Queen Studios Collectibles) |
| Headquarters/Base | Kwun Tong District, Hong Kong | Guangzhou, China |
| Specialty scale(s) | Primarily 1/6 scale (with some 1/4, vehicles, other sizes) | 1/6 and 1/12 scale figures mentioned; Queen Studios specializes in real-scale busts |
| Known for | High-end collectible figures with detailed likeness from movies/games/licensed IPs | “Next generationโ realistic figures, premium materials, rooted hair detail |
| First release | 1/6 scale military action figures, 1/6 scale blank action figures, then moved into licensed IPs | 1/6 scale The Dark Knight Joker, preorder started in 2022 |
It may be too early to say. It looks like INART wants to be very careful and selective in their projects, which I greatly admire. Hot Toys is amazing when it comes to churning out products. I’m a Trekkie and the only reason why I haven’t collected any Star Trek action figures from EXO is because, well, they just haven’t got the faces right. Even Odo’s face looks weird. And he doesn’t technically have a face!
If Hot Toys were responsible for the Star Trek figures, I’d be poor. Thank Hashem it’s not.
Let’s compare the releases from both INART and Hot Toys of the newest Superman movie. The Hot Toys version is already being shipped out (and will continue to be shipped out to until March 2026), whilst the INART version is still in preorder and expected to be released in Q2 of 2026.


On INART’s website, the Superman figure is being sold at USD 308 (plus shipping, plus perhaps tax). On Sideshow, the Hot Toys figure has a USD 285 price tag. Based on the photos, Hot Toys’ headsculpt looks more detailed. Both INART and Hot Toys have Superman’s heads with separate rolling eyeballs, but Inart gives an extra head with closed eyes.
Both Kryptos have one ear raised, but Hot Toys’ Krypto has a leaping/flying pose, whilst INART’s version has more of a walking stance. Hot Toys’ Krypto’s collar doesn’t seem to be removable; by contrast, INART’s Krypto has a more detailed collar that looks removable.
Hot Toys’ Superman has more hand attachments (five pairs) as opposed to INART (three and a half) and a more dramatic display stand based on Superman’s Fortress of Solitude.
INART also has a pair of flying/leaping boot attachments.
When we’re talking about Hot Toys’ first Gal Gadot figure (MMS359, also the Batman vs Superman version), then this INART figure wins by eight stadia (approximately a modern mile in ancient Greek) because Hot Toys did not get Gadot’s face right.
Hot Toys did better with the second Gadot action figure (MMS424, the training armor version from the first Wonder Woman movie), and the WB100 is the closest Hot Toys gets to capturing Gadot’s face.


I’m excited to see INART’s Gal Gadot headsculpt with separate rolling eyeballs, and that half-cocked smirk of hers is chef’s kiss; however, I sent them an email to ask if the tiara is removable since it’s not listed as “what’s in the box.” INART responded that it’s not, which is kind of a bummer.
Think of the host of possibilities if the tiara were removable. We could dress her in the gorgeous blue gown from the first Wonder Woman movie, or the white gown from Wonder Woman 1984 (or any other 80s pieces from the era), or even as the Evil Queen from the live-action Snow White.
But, that doesn’t mean I haven’t placed an order on the INART Wonder Woman action figure. I’m not sure where I’m going to put her in the display cabinet, but, eh, let’s worry about that when we cross that bridge.
Now let’s just hope INART won’t go crazy and start making the Golden Armor Wonder Woman from WW84, or worse: a Chris Redfield action figure with moving eyeballs. I’d have to start selling plasma if that happened.

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